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Here’s a few quick details on the commercial: The :30 ad will air in the 3rd quarter, 2nd commercial break (nationwide) Actor Luke Wilson will appear in his first ever Big Game commercial showing off his comedic chops Colgate tapped Director Bryan Buckley – he’s done 60 spots for the game Ad agency is RedFuse More on Colgate Total: This is the company’s flag ship product Trend Watch: Big Game commercials are not just about targeting the male audience anymore, it’s for women too! Aside from beer and cars, consumer products are now being featured in the ads to be seen in the largest viewed event of the year.