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Today is Read Across America! #farmersinsurance #drseuss #happybirthdaydrseuss

Posted on March 2, 2019 in Announcements

Animated Read-Along: Dr. Seuss Birthday/Read Across America Day

Oh, the Places You’ll Go with reading and education. Farmers Insurance, a brand that stands for knowledge, experience and making people smarter about insurance, is honoring Dr. Seuss on his 115th birthday and celebrating Read Across America Day on March 2 with an integrated campaign across TV, digital and social media.

To support and promote early childhood reading through the legacy of Dr. Seuss, Farmers has created an animated read-along of the New York Times best-seller Oh, the Places You’ll Go! Voiced by Farmers spokescharacter Professor Burke (Academy Award winner JK Simmons), the video is available through digital and social channels, as well as included in the National Education Association’s library of resources for teachers to use in activities marking the day.


Farmers has also created a 60-second journey, in the visual and narrative style of Dr. Seuss, through the world of strangely Seussian insurance claims they’ve seen and covered. The animated spot features reimagined claim stories also voiced by JK Simmons as Professor Burke and carries the message that “the more that you see, the more that you’ll know,” reminding people to go out and experience and learn more about the world. It began running in TV, digital video and social placements in the weeks leading up to Dr. Seuss’s birthday.

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